Videography is the future of digital marketing. Most do no prefer to read long winded statements…people want to connect with people. Videos allow you to communicate more information in a shorter time span, the numbers confirm this. According to Dr. James McQuivey of Forrester Research, “a minute of video is worth 1.8 million words.” Let me say that again for you, one-minute of video equals 1.8 million words. Videos are more powerful than the written word.
One of the most important reasons to utilize videos is firstly to connect with millennials. Millennials make up the largest consumer base, making them a powerful generation. Secondly, videos are attention grabbers: they cut through the noise and differentiate you from your competition. Finally, videos give you a platform to share YOUR story in YOUR voice.
Keeping Up with Current Times
Millennials currently make up one-fourth of the U.S. population. Those 80 million generation Y kids spend about $600 billion dollars a year and at least 7 hours online every day…that’s buying power. Accenture conducted a market research study on the shopping behaviors of 6,000 consumers, of which 1,707 were Millennials, across eight countries. They found that Millennials will spend a whopping $1.4 trillion annually – or 30% of all retail sales in the United States alone by the year 2020. Connecting with this demographic will be the most lucrative move your company will make.
Millennials are all about experiences. Avoid talking at them and lead by example of showing them. When millennials can relate through their personal values and views they will more than likely share your content, which will increase your brand awareness and online presence. In this day and age, it’s important to ween away from creating an image through text and instead make the vision come to life through videography.
Getting Their Attention
It is becoming less frequent to come across anyone who does not have a smartphone or some kind of mobile device that can access the internet in today’s world. A cell phone is now just as essential as a wallet or purse. No one walks out their door without one, as people now plan their lives, shop, connect with friends, and entertain themselves through their phones. While phones are great and helpful, scientists say that smartphones are shortening the average attention span. The average concentration time of a normal person is just 8 seconds. Count that out in your head for me. That isn’t a lot of time for words. In fact, it takes 5 to 8 minutes for the average person to read a 1000-words.
The great triumph of video is that it is able to communicate that 1000-word message in just a matter of seconds. Videos connect best with mobile users, and that trend rises by 100% every year. Lofty, I know, but it’s more likely that a person clicks away from a page halfway through reading it than a thirty second video. According to Wowmakers, videos actually help you increase time spent by visitors on your site up to 64%. Subconsciously, your brain even assigns more importance to visual elements. There is no better way to grab your audience’s attention and convey your message than through video.
Providing a Clear Image
Videos provide a clear image of your brand to any viewer. Well-crafted videos can educate and engage a customer. Services in videography help capture and share events that define the true essence of your company, product or service. Recorded events including company outings, conferences, training, and parties tell a person much more than any amount of written description ever could. They give your company trust and credibility and make your audience feel empowered to make a purchase. The founder and CEO of Loud Rumor, Mike Arce, asserts that “Video is going to become the face of business in 2017. This means decision makers and CEOs need to start humanizing their companies with videos of real people that others can relate to.” A brand video can convey emotion and personality.
Why try to convince your clients and customers through words when you could just show them? That’s the value of professional videography.
ADventure Wants to Create the Connection!
ADventure offers high quality services in videography and content creation. We work closely with clients to make sure we are serving your best interest! If you are looking to get your company image out there, we’re the ones to call. Check out our most recent work with our client Armature Works! If you are interested in working with us, call us 860-305-4090 or email us today to schedule your free consultation. Light’s, Camera, Action! Let’s roll!